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Best Buy, an electronics retailer, was established in 1966. James Wheeler and Richard M. Schulze, the founders, initially sold audio equipment, but later expanded their product range to include consumer electronics. Best Buy stores are located in the United States, Canada and Mexico. Forbes magazine (2004) awarded it the "Company Of The Year" award, which is given to companies that excel in their respective fields. Discount Store News named it the "Specialty retailer of the Decade" in 2001. It was ranked by Forbes as one of America's best companies and was included in Fortune magazine's "Most Admired Companies" list in 2006.